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Elevate is the UK’s leading trade event for physical activity, health and performance, and will take place on 8 and 9 May at ExCeL, London, alongside Elite Sports Expo.

Over the two days, the international exhibition will host more than 10,000 fitness experts, coaches, PTs, gym operators, schools, local authorities and healthcare professionals, and will also offer an extensive free education programme featuring more than 300 speakers.

Highlights of the free seminars include sessions on how to develop business, with practical advice on marketing strategies and using technology to retain customers. Speakers include Dr Jessica Rouse from Brandwave Marketing and Guy Griffiths from GGFit.

Brand building and standing out from the crowd will be discussed with Eddie May, managing director of Overdog, who will offer a step-by-step guide to brand positioning. Joining an expert panel will be Claire Burlison, co-Founder of Clubbercise, and Caoimhe Bamber, founder of Digme Fitness.

Those who seek to extend their offering beyond face-to-face training can look forward to a session dedicated to virtual coaching, and online- and app-based personalised plans. This session will be chaired by Dr Ken van Someren, director of KvS Performance, and includes contributions from Professor Steve Haake at Sheffield Hallam University and Simon Shepard from Optima-life.

Liz Terry, chief executive of Leisure Media, will present on trends, innovations and the future of fitness, followed by representatives from ukactive, Age UK, DataHub, and Lanes Health Clubs who are looking at creating products and services for an ageing population.

Growing each year, the exhibition floor at Elevate 2019 will showcase the latest products and innovations in the physical activity sector. Exhibitors include Elevate’s headline sponsor, fibodo, along with eGym, PayAsUGym, Les Mills, Physical Company, FunXtion, Myzone, Jordan Fitness, Keiser, Matrix, and Eleiko.

Additionally, there will be feature areas within the exhibition, such as the Studio demonstrating the latest in group exercise, and the Tech Lab supported by London Sport and ukactive’s ActiveLab.

To find out more and to register for a free pass to attend, visit