Walking into a class for the first time can be super-intimidating; taking that first step into the studio is a challenge often put off by many. Claire Burlison thinks of these people as being the ‘almost active’.
FitPro’s Teresa Wheatley chatted to Claire about encouraging the ‘almost active’ into the studio and how we can have them with us for a lifetime – Claire covers:
- The power of a walkthrough video
- Buddying up
- Creating a conducive atmosphere perhaps by dimming the lights
- The power of promoting the benefits
- To give a freebie
- How to truly make people feel welcome.
Claire Burlison – Founder and Brand Director, Clubbercise
Successful fitness entrepreneur with a unique background… Claire did very little exercise herself until she turned 30 and discovered dance fitness. She started her career as a graphic designer then moved into marketing management and brand consultancy before launching Clubbercise in 2013. Today roughly 100,000 people worldwide are taking Clubbercise classes every week.