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Paul Dorkings

Fitness Business and Marketing

Working in the Active Leisure Sector since 2002, Paul Dorkings has filled various roles from Sales Consultant to Managing Director, with a track record of success, guiding 2 companies through successful acquisitions totalling over £33 million.

With a passion for the active leisure sector and the vocational education markets Paul also works as a Non-Executive Director and Senior Exec Member for companies both in the UK and the US.

As the Co-founder of ‘Your Guardian’, Paul has supported a number of startups, SME’s and larger organisations with their overall business practise, however predominantly focusing on frontline sales and marketing strategy.

CPD Courses by Paul Dorkings

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The Business Acumen Planning and Skills
Covering five elements of logical business topics, The Business Acumen Planning and Skills course helps bring real life practical context to commercial theory. Each module has online video lectures, course materials, working documents and templates, along with knowledge checks to reinforce the concepts delivered. The final business document provides a place to articulate a working business plan using elements from within the learning. Long standing business theories have been given a new lease of life with simple to understand models, concepts and resources that focus on applying business practice rather than simply imparting commercial principles. We discuss Vision, The Marketing Process, Clients, Products and Services, Financial Consideration and Promotion and Sales. The models and resources are being used in the working commercial world, they are not just confined to this course; they are practical and easy to use and can be revisited at any stage of the business lifecycle. The complexity of business has become simple to understand and can be applied effectively with The Business Acumen Planning and Skills course.
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The Foundations of Running a Business
Focusing on the building blocks of business thinking to help shape an understanding of the fundamentals principles of operating a business. Covering four business topics, the foundations of running a business course helps bring real life practical context to commercial theory. Each module has online video lectures, course materials and working documents, along with knowledge checks to reinforce he concepts delivered. Long standing business theories have been given a new lease of life with simple to understand models, concepts and resources that focus on applying business practise rather than simply imparting commercial principles. We discuss Vision, The Marketing Process, Client lifecycle and cash flow forecasting. The models and resources are being used in the working commercial world, they are not just confirmed to this course; they are practical and easy to use.
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The 7 Steps of Effective Selling
A bite size online learning course, that covers some fundamental topics when considering a smooth sales process. Focusing on a sales process that requires human interaction and not and online or e-commerce sale. The main function of this course is to provide a framework for the learner to use when in a sales situation with a potential client.
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Filling your Strategic Gap
A bite size online learning course, that covers some fundamental marketing topics when considering future for your business. Focusing the strategic Gap Model as a prime focus for business decision making, we discuss the model and how to use it; looking at the 3 elements of the Strategic Gap model; Diagnosis, Prognosis and Vision.

Blogs by Paul Dorkings

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Don’t Fear the Numbers
Understanding the financial side of your business is as crucial to your success as understanding...