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Paul Dorkings

Fitness Business and Marketing

Working in the Active Leisure Sector since 2002, Paul Dorkings has filled various roles from Sales Consultant to Managing Director, with a track record of success, guiding 2 companies through successful acquisitions totalling over £33 million.

With a passion for the active leisure sector and the vocational education markets Paul also works as a Non-Executive Director and Senior Exec Member for companies both in the UK and the US.

As the Co-founder of ‘Your Guardian’, Paul has supported a number of startups, SME’s and larger organisations with their overall business practise, however predominantly focusing on frontline sales and marketing strategy.

CPD Courses by Paul Dorkings

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The Business Acumen Planning and Skills
Work through the five elements of this course to land with a working business plan specific to your business. The Business Acumen Planning and Skills course helps bring real-life practical context to commercial theory, making complexity of business simple to understand so you can apply it effectively. Long-standing business theories have been given a new lease of life with simple-to-understand models, concepts and resources that focus on applying business practice rather than simply imparting commercial principles. In the course we discuss vision, the marketing process, clients, products and services, financial consideration, and promotion and sales. The models and resources shown here are being used in the working commercial world and can be revisited at any stage of the business lifecycle.
Image for The Foundations of Running a Business
The Foundations of Running a Business
Looking to set up your own fitness business but not sure where to start? Or maybe you need a bit of business grounding to underline your existing idea-filled enterprise? This course focuses on the building blocks of business thinking to help shape your understanding of the fundamental principles of operating a business. Covering four topics, this course brings real-life practical context to commercial theory. Long-standing business theories have been given a new lease of life with simple-to-understand models, concepts and resources that focus on applying business practice rather than simply imparting commercial principles. The models and resources here are used in the working commercial world and are practical and easy to use.
Image for The 7 Steps of Effective Selling
The 7 Steps of Effective Selling
Want a framework for your business that creates a smooth sales process? In this bite-sized course you’ll get just that – a framework for you to use in a sales situation with a potential client. We’ll focus on a sales process that requires human interaction and not an online or e-commerce sale.
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Filling your Strategic Gap
In no time at all you can explore some fundamental marketing topics for your business in this bite-sized course. Learn the Strategic Gap Model and use it as a prime tool for business decision making. We’ll look at the three elements of this model – diagnosis, prognosis and vision – and how to use it for maximum impact in your business.

Blogs by Paul Dorkings

Image of Don’t Fear the Numbers
Don’t Fear the Numbers
Understanding the financial side of your business is as crucial to your success as understanding...