Trustpilot
Member Login

The 7 Steps of Effective Selling

CPDs : 0.5

Course Description

A bite size online learning course, that covers some fundamental topics when considering a smooth sales process.

Focusing on a sales process that requires human interaction and not and online or e-commerce sale. The main function of this course is to provide a framework for the learner to use when in a sales situation with a potential client.

Suggested Pre-requisite:

  • CIMSPA: L2 Gym / Group Ex

Aims and Objectives

  • To give learners the knowledge, skills, and confidence to implement a successful sales process.

Author Bio



Paul Dorkings

Working in the Active Leisure Sector since 2002, Paul has filled various roles from Sales Consultant to Managing Director, with a track record of success, guiding 2 companies through successful acquisitions totalling over £33 million.

With a passion for the active leisure sector and the vocational education markets Paul also works as a Non-Executive Director and Senior Exec Member for companies both in the UK and the US.

As the Co-founder of ‘Your Guardian’, Paul has supported a number of startups, SME’s and larger organisations with their overall business practise, however predominantly focusing on frontline sales and marketing strategy.



Dave Christophi

With a strong commercial background in helping companies achieve significant growth phases, through to buy out, strategic development and budget planning, Dave is a senior board executive with over 30 years’ experience in operational proficiency.

The Co-founder and Executive Director of ‘Your Guardian’ and ‘The BodyMapper’, Dave has a wealth of front-line exposure at the helm of vocational training institutes within the Active Leisure sector, supporting Start-ups and SMEs to achieve success and drive engagement through innovative education.

Initially serving 14 years in the RAF before embarking on a career within Education Management, Dave has helped to prepare and steer two private UK Training Providers through successful acquisitions, totalling over £33,000,000, as well as a career in Australia for Next Gen Health & Lifestyle Clubs.

A keen sportsman and family man, Dave’s love of sport, operational background, and sheer desire to help others succeed, has also led him to roles as Non-Executive Director on the board of England Touch Association, Committee Secretary for the RAF Servicing Commando & Tactical Supply Wing Association and Champion within Koi Sports CIC international ‘Power of 5’.

Your Guardian summary:

With over 40 years of experience in the Health, Leisure and Wellbeing marketplace both in the UK and Internationally, holding various Senior Management and Executive and Non-Exec Director positions; the Your Guardian team is well placed to support all aspects of business practise.