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Filling your Strategic Gap

CPDs : 0.25

Course Description

In no time at all you can explore some fundamental marketing topics for your business in this bite-sized course. Learn the Strategic Gap Model and use it as a prime tool for business decision making. We’ll look at the three elements of this model – diagnosis, prognosis and vision – and how to use it for maximum impact in your business.

Suggested Pre-requisite:

  • CIMSPA: L2 Gym / Group Ex

Aims and Objectives

  • Gain the knowledge and confidence to consider elements of a marketing plan.
  • Implement strategic thinking prior to formulating an action plan.

Author Bio

  • Dave Christophi

    With a strong commercial background in helping companies achieve significant growth phases, through to buy out, strategic development and budget planning, Dave Christophi is a senior board executive with over 30 years’ experience in operational proficiency.

    The Co-founder and Executive Director of ‘Your Guardian’ and ‘The BodyMapper’, Dave has a wealth of front-line exposure at the helm of vocational training institutes within the Active Leisure sector, supporting Start-ups and SMEs to achieve success and drive engagement through innovative education.

    Initially serving 14 years in the RAF before embarking on a career within Education Management, Dave has helped to prepare and steer two private UK Training Providers through successful acquisitions, totalling over £33,000,000, as well as a career in Australia for Next Gen Health & Lifestyle Clubs.

    A keen sportsman and family man, Dave’s love of sport, operational background, and sheer desire to help others succeed, has also led him to roles as Non-Executive Director on the board of England Touch Association, Committee Secretary for the RAF Servicing Commando & Tactical Supply Wing Association and Champion within Koi Sports CIC international ‘Power of 5’.

  • Paul Dorkings

    Working in the Active Leisure Sector since 2002, Paul Dorkings has filled various roles from Sales Consultant to Managing Director, with a track record of success, guiding 2 companies through successful acquisitions totalling over £33 million.

    With a passion for the active leisure sector and the vocational education markets Paul also works as a Non-Executive Director and Senior Exec Member for companies both in the UK and the US.

    As the Co-founder of ‘Your Guardian’, Paul has supported a number of startups, SME’s and larger organisations with their overall business practise, however predominantly focusing on frontline sales and marketing strategy.