Course Description
A bite size online learning course, that covers some fundamental marketing topics when considering future for your business. Focusing the strategic Gap Model as a prime focus for business decision making, we discuss the model and how to use it; looking at the 3 elements of the Strategic Gap model; Diagnosis, Prognosis and Vision.
Suggested Pre-requisite:
- CIMSPA: L2 Gym / Group Ex
Aims and Objectives
- To give learners the knowledge, and confidence to consider elements of a marketing plan and strategic thinking prior to formulating an action plan.
Author Bio
Paul Dorkings
Working in the Active Leisure Sector since 2002, Paul has filled various roles from Sales Consultant to Managing Director, with a track record of success, guiding 2 companies through successful acquisitions totalling over £33 million.
With a passion for the active leisure sector and the vocational education markets Paul also works as a Non-Executive Director and Senior Exec Member for companies both in the UK and the US.
As the Co-founder of ‘Your Guardian’, Paul has supported a number of startups, SME’s and larger organisations with their overall business practise, however predominantly focusing on frontline sales and marketing strategy.
Dave Christophi
With a strong commercial background in helping companies achieve significant growth phases, through to buy out, strategic development and budget planning, Dave is a senior board executive with over 30 years’ experience in operational proficiency.
The Co-founder and Executive Director of ‘Your Guardian’ and ‘The BodyMapper’, Dave has a wealth of front-line exposure at the helm of vocational training institutes within the Active Leisure sector, supporting Start-ups and SMEs to achieve success and drive engagement through innovative education.
Initially serving 14 years in the RAF before embarking on a career within Education Management, Dave has helped to prepare and steer two private UK Training Providers through successful acquisitions, totalling over £33,000,000, as well as a career in Australia for Next Gen Health & Lifestyle Clubs.
A keen sportsman and family man, Dave’s love of sport, operational background, and sheer desire to help others succeed, has also led him to roles as Non-Executive Director on the board of England Touch Association, Committee Secretary for the RAF Servicing Commando & Tactical Supply Wing Association and Champion within Koi Sports CIC international ‘Power of 5’.
Your Guardian summary:
With over 40 years of experience in the Health, Leisure and Wellbeing marketplace both in the UK and Internationally, holding various Senior Management and Executive and Non-Exec Director positions; the Your Guardian team is well placed to support all aspects of business practise.
