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The Group Exercise Instructor Marketing Toolkit

CPDs : 4

In this course group exercise instructors will gain a clearer understanding on how to attract their ideal class members as well as create an easy repeatable method to build their audience grow their list and convert interested prospects into paying class members. You will learn key methods and strategies to market your services in a way that establishes your expert status, proves that you can get results for people, so that you can steadily and predictably grow your business.

Suggested Pre-requisite:

  • CIMSPA: L2 Gym / Group Ex

Aims and objectives:

  • Allow the instructor to establish their expert status and identify their ideal client.
  • Learn the SPC group exercise marketing model overview.
  • Teach 4-5 marketing systems that instructors can adapt and use for their own purposes.
  • Teach instructors an easy method to speak to prospects on the phone and convert them to paying clients.

Author Bio

Lincoln is a 30 plus years fitness industry veteran. As an instructor, presenter and speaker, he has coached literally thousands of people across the world in a wide range of fitness and group exercises disciplines. He has presented in over 40 countries and has created numerous fitness programmes and CPD courses.

As well as delivering Personal Training courses for the last 10 years, he is a Sports and Exercise Science Lecturer, as well as regularly training group exercise instructors and personal trainers on a variety of topics, all with the ultimate aim to make them better coaches and to provide a better service for their clients.

He is author of P.R.I.M.E, which is a simple 5 step system designed to help group exercise instructors launch their own programmes and impact more people.