How do you build healthy habits in your clients so that they stay longer with you?
David Howatson is a senior educator at the cutting edge of behaviour change science. Join him as he leads you through the steps of behaviour change using the latest models and shows you how to apply them to your current client base.
You’ll be given the tools to help your clients establish, manage, and reinforce healthy habits using behaviour change science, enabling you to build short-, mid-, and long-term change.
The course contains five major topics, starting with your own reflective practice. You'll learn some of the most common behaviour change models, motivational interviewing techniques, and practical coaching solutions that you can implement with your clients straight away.
This seminar is ideal for
Personal trainers, coaches, and fitness professionals who want to improve client retention, build stronger coaching relationships, and help clients create sustainable health and fitness habits.
What you’ll learn
- Scope of Practice: Understand the appropriate role of health and fitness professionals in influencing, managing, and reinforcing client behaviours.
- Behaviour Change Science: Explore key principles of behaviour change using recognised models and current evidence-based practice.
- Habit-Based Coaching: Apply behaviour change concepts to support the development and reinforcement of healthy habits in clients.
- Practical Application: Use practical tools and coaching strategies that help clients sustain long-term behaviour change.
- Client Retention: Strengthen your ability to support long-term client success and build stronger professional relationships.
Author Bio
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David Howatson
David Howatson has two decades of experience in the fitness industry and holds a Masters Degree in Psychology of Sport. He currently delivers education, creates content, and presents internationally for Technogym and Power Plate, as well as being a member of British Rowing’s Go Row Indoor master trainer team. David specialises in working with fellow fitness professionals on mental performance and coping with the demands of our industry.