Search insights on Google Trends<\/a> show us that consumer behaviours have become increasingly digital since the pandemic and subsequent lockdown. No surprise then that tech companies offering services to fit pros have witnessed a growth in their business since March. We spoke to the brands solving fit pros\u2019 problems and asked them what they think is coming next.<\/p>\n In 2011, Rob Lander<\/strong> from Fisikal<\/a> was looking for an efficient way to manage his portfolio of personal training clients. What emerged was an online service allowing personal trainers and fitness businesses to take bookings and payments (including integration to third party apps like Xero, the accounting system for better business analysis). Also helping fitness businesses to manage their schedule, Fibodo<\/a> provides a subscription-based booking and scheduling digital service. Both businesses have seen the opportunity that our \u2018new normal\u2019 presents.<\/p>\n \u201cPeople will spend more time at home due to a rise in home-based working,\u201d predicts Lander and, as a result, \u201cthere will be a growing demand for home exercise equipment. To help fitness professionals capitalise on this, our functionality also enables the creation and management of an online shop,<\/em>\u201d he adds.<\/p>\n \u201cTrainers and instructors need to embrace technology and future-proof their businesses,<\/em>\u201d says Stuart Rank from Fibodo, which launched in 2014 and describes itself as an \u201call-in-one digital platform for time-led businesses\u201d.<\/em><\/p>\n He adds, \u201cRemoving day-to-day admin means they can concentrate on delivering the best possible experiences in what is becoming a very \u2018noisy\u2019 sector.\u201d\u00a0<\/em><\/p>\n Ben Camara<\/strong>, who launched Remote Coach<\/a> in 2019, says, \u2018\u2018We have seen a 400% growth month-on-month since COVID-19 and have done over 3,000 live sessions.<\/em>\u201d Remote Coach provides a tailored, personal service, something that digital and AI technology has facilitated. As well as live streaming sessions (with calories burnt and heart rate recorded) and programme design, Remote Coach offers AI-driven \u2018habit coaching\u2019 outside of the session.<\/p>\n