{"id":7807,"date":"2019-07-11T10:28:04","date_gmt":"2019-07-11T10:28:04","guid":{"rendered":"https:\/\/fitproblog.mysites.io\/client-acquisition-mastery\/"},"modified":"2019-07-11T10:28:04","modified_gmt":"2019-07-11T10:28:04","slug":"client-acquisition-mastery","status":"publish","type":"post","link":"https:\/\/www.fitpro.com\/blog\/client-acquisition-mastery\/","title":{"rendered":"Client acquisition mastery"},"content":{"rendered":"<h2 class=\"p1\"><span class=\"s1\"><b>FitPro\u2019s director, Jane Waller, interviews marketing expert, Riley Stewart, about how to master the process of client acquisition.<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Some key comments from the podcast are as follows:<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cYou need to identify exactly what your target market wants; their deepest core desires. Dig deeper than just losing weight or building strength.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cThink about how you can help their lives, think of specific scenarios. It is the emotion that drives people to take action.\u201d\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cFacebook ads are a weapon, that&#8217;s the main online tool that we use the most in my businesses.\u201d\u00a0<\/span><\/p>\n<h2><span style=\"color: #3366ff;\">To listen to the podcast, <a href=\"https:\/\/soundcloud.com\/user-883127547\/client-acquisition-mastery\" target=\"_blank\" rel=\"noopener\">click here<\/a><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7523\" src=\"https:\/\/www.fitpro.com\/blog\/wp-content\/uploads\/2021\/11\/Screen-Shot-2019-07-11-at-10.09.03.png\" alt=\"\" width=\"595\" height=\"372\" \/><\/p>\n<h3>About the podcast guest<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7527\" src=\"https:\/\/www.fitpro.com\/blog\/wp-content\/uploads\/2021\/11\/Riley-1.jpg\" alt=\"\" width=\"219\" height=\"230\" \/><\/p>\n<p>Riley Stewart is a marketing expert, business consultant and investor. He\u2019s the founder and CEO of More Gym Members, a lead generation provider for fitness businesses globally, and Co-Founder of Zone Gyms which combines community, individual customisation, and results-based methods to make living a healthy and happy life simple, sustainable and very exciting.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FitPro\u2019s director, Jane Waller, interviews marketing expert, Riley Stewart, about how to master the process&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7810,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[860,1561],"tags":[435,949,488,438,741,1379,248],"class_list":{"0":"post-7807","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-podcast","9":"tag-business","10":"tag-client","11":"tag-fitness-industry","12":"tag-marketing","13":"tag-personal-trainer","14":"tag-podcast","15":"tag-pt"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.fitpro.com\/blog\/wp-json\/wp\/v2\/posts\/7807"}],"collection":[{"href":"https:\/\/www.fitpro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fitpro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fitpro.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fitpro.com\/blog\/wp-json\/wp\/v2\/comments?post=7807"}],"version-history":[{"count":0,"href":"https:\/\/www.fitpro.com\/blog\/wp-json\/wp\/v2\/posts\/7807\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fitpro.com\/blog\/wp-json\/wp\/v2\/media\/7810"}],"wp:attachment":[{"href":"https:\/\/www.fitpro.com\/blog\/wp-json\/wp\/v2\/media?parent=7807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fitpro.com\/blog\/wp-json\/wp\/v2\/categories?post=7807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fitpro.com\/blog\/wp-json\/wp\/v2\/tags?post=7807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}