{"id":6635,"date":"2016-06-17T11:40:23","date_gmt":"2016-06-17T11:40:23","guid":{"rendered":"https:\/\/fitproblog.mysites.io\/cody-sipe\/"},"modified":"2024-02-14T12:40:46","modified_gmt":"2024-02-14T12:40:46","slug":"cody-sipe","status":"publish","type":"post","link":"https:\/\/www.fitpro.com\/blog\/cody-sipe\/","title":{"rendered":"Everything you wanted to know about Cody Sipe"},"content":{"rendered":"

\u2026 but were too afraid to ask<\/strong><\/h3>\n

Aislinn Kelly<\/strong> chats to Arkansas-based leading authority and FitPro LIVE presenter Cody Sipe\u00a0<\/strong>on exercise and ageing.<\/p>\n

Aislinn Kelly: What\u2019s your fitness philosophy?<\/strong><\/h4>\n

Cody Sipe: <\/strong>As I hit my mid-30s, my philosophy changed and now my training is based on movement longevity: living better instead of looking better. Yes, I still want to do some strength training to maintain muscle mass but I\u2019m really focused on movement.<\/em><\/p><\/blockquote>\n

AK: What developments have you noticed in the industry since you started?<\/strong><\/h4>\n

CS: <\/strong>Our focus towards movement quality, as opposed to just working hard or getting buff, is very positive. I think it\u2019s a reflection of our ageing population as well. Also, the move for fitness professionals to specialise, instead of trying to be everything to everyone. Find your niche: Where\u2019s the value I can provide? Who are the clients I love to work with? Through specialising, clients can find professionals who are focused on their specific needs, so they can get a better experience.<\/em><\/p>\n

Fitness professionals are very creative, so we see a lot of blending. For example, take a bit from Pilates and a bit from yoga and make it PiYo, right? And I like that \u2013 it\u2019s good stuff. The negative comes when this fusion approach becomes messy. It doesn\u2019t have a clear framework, so it becomes more about the method than the outcomes. Related to that is all the equipment we have available \u2013 it\u2019s positive that we have more options but I also see it as a negative because trainers love to play with stuff! They love to find out what\u2019s new and start using it, so it\u2019s more about the fun new toy than getting to a specific outcome with the client.<\/em><\/p><\/blockquote>\n

AK: So where do you think the industry should be heading in the future?<\/strong><\/h4>\n

CS: We need more people who can train the older population \u2013 the numbers are staggering relating to how quickly the population is ageing. These older adults are looking for professionals to give them a good workout without injury and who understand that their goals and values are not the same as a 25 year old. When you look at other industries and how they\u2019ve seen this age wave coming, the fitness industry has been very slow to respond and adapt.<\/em><\/p><\/blockquote>\n

AK: If you could go back in time and have a chat with yourself at the start of your career, what would you say?<\/strong><\/h4>\n

CS: I would say get started earlier in the fitness industry. When I was going through my master\u2019s and PhD, I was more focused on the clinical and academic side, so I didn\u2019t get involved in the fitness industry until later. I could have made my shift so much earlier and had much more of an impact. There are some awesome people in this industry and I wish I\u2019d jumped in earlier.<\/em><\/p><\/blockquote>\n

AK: And how do you keep on top of your own learning?<\/strong><\/h4>\n

CS: <\/strong>One, I read a lot. Two, I stay on top of new research because people depend on me to trawl through it and give them the results. Three, because I\u2019m speaking at many different events, I\u2019m making an effort to go to other people\u2019s sessions. There\u2019s a lot of good stuff out there that I want to keep educating myself about because it\u2019s not my area of expertise.<\/em><\/p><\/blockquote>\n

AK: Speaking of events, you\u2019ve just presented at FitPro LIVE London. What topics did you cover?<\/strong><\/h4>\n

CS: I based my pre-con workshop on content from our functional ageing specialist certification programme, which we\u2019re launching in partnership with FitPro in the UK. During FitPro LIVE I presented on how to adapt for lower function versus higher function to meet older adults\u2019 needs, and on marketing and sales. I hit on some of the mindset changes that have occurred in the older demographic and the specific marketing approaches that meet the values of this population.<\/em><\/p><\/blockquote>\n

AK: The two widely publicised health issues of today \u2013 obesity and type II diabetes \u2013 obviously affect people of <\/strong>all <\/em><\/strong>ages. What can we do to make a difference?<\/strong><\/h4>\n

CS: There is still too big a gap between the medical and fitness communities. Physicians are jammed for time \u2013 they don\u2019t know what resources are in their community, so we need to be doing more to break through those walls. There have been some good advances but we\u2019re still not close to where we need to be.<\/em><\/p><\/blockquote>\n

AK: Finally, can you share an interesting client story with us?<\/strong><\/h4>\n

CS: This story demonstrates how \u2018old\u2019 age is not an excuse to get fit and \u2018young\u2019 age is not an excuse to be unfit. I had a 79-year-old client. He wanted to hike the world\u2019s longest cave \u2013 Hang Son Doong \u2013 in Vietnam with his 40-something-year-old son-in-law and teenage grandson. The cave is incredibly beautiful. So, the client is already relatively fit \u2013 he\u2019s done cardiovascular and basic strength training and you\u2019d never think he was 79 \u2013 but he wanted to train because, on the first day of the trip, you have to hike six miles through the jungle to reach the cave. It\u2019s very strenuous and, if you don\u2019t do well, you\u2019re not allowed in the cave. As he was 79, they were concerned about his ability and he had to jump through extra hoops to get approval for the trip. Each person had to pay over $3,000 to go, plus the airfare and everything else, so we\u2019re talking about an expensive bucket list trip! So, he starts training and he\u2019s pretty fit, but then we start to do dynamic agility movements like the karaoke and it blows his mind! He can\u2019t even get the foot pattern down. I thought, obviously this is something we have to work on! Then I did the tick tock test \u2013 you basically walk forwards in a straight line and, when you step with your right foot, you turn your head to two o\u2019clock and, when you step with your left foot, you turn your head to 10 o\u2019clock. Your foot and head movements should be synced and you should walk straight. But his head and feet went in different directions and it was a mess! <\/em><\/p>\n

So my training focused on agility and head movement because, alright, he\u2019s strong and fit cardiovascular-wise but, when he walks through that cave, he\u2019s going to be looking around at the amazing beauty, turning his head while stepping over rocks and down slippery slopes. Based on his current capabilities, I thought, this guy\u2019s not going to be able to survive this cave! Anyway, he gets a whole lot better in training and goes on his trip. He does a great job on the hike and is approved to move on. Unfortunately, his 40-something-year-old son-in-law didn\u2019t do so well on the hike and was not allowed in the cave, so all three of them couldn\u2019t go. It\u2019s sad but it drives home the point of how the 79 year old was capable and his much younger son-in-law wasn\u2019t. They did some other things in Vietnam so they still had a great trip \u2013 but imagine the plane ride home!<\/em><\/p><\/blockquote>\n

Functional Ageing Specialist workshop<\/strong><\/h3>\n

The population of older adults is exploding and these potential clients want to continue to work, travel and play for as long as possible. Traditional \u2018senior\u2019 exercise programmes are somewhat beneficial but they do not maximise functional ability, which is so crucial in later life. In this workshop, delivered by FitPro and the Functional Aging Institute (FAI), which was co-founded by Cody Sipe, you will learn innovative exercise strategies, techniques and movements for clients over the age of 50 that have been shown to be critical to functional ageing. Through lecture and hands-on learning you will develop the knowledge and skills to perform functional fitness assessments and create functional exercise programmes for a wide variety of older clients. Become the \u2018go to\u2019 expert in your community for training mature adults. The workshop will benefit certified small group and one-to-one personal trainers, group exercise instructors, physical therapists, physical therapy assistants and boot camp leaders.<\/em><\/p><\/blockquote>\n

Dates: Saturday 25 June, London and Saturday 2 July, Edinburgh<\/strong><\/h3>\n

Book your place:\u00a0fitpro.com\/olderclients<\/a><\/strong><\/h3>\n

\u00a0<\/strong><\/h3>\n

<\/h3>\n","protected":false},"excerpt":{"rendered":"

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