{"id":6500,"date":"2015-12-11T09:35:23","date_gmt":"2015-12-11T09:35:23","guid":{"rendered":"https:\/\/fitproblog.mysites.io\/coaching-not-cheerleading\/"},"modified":"2015-12-11T09:35:23","modified_gmt":"2015-12-11T09:35:23","slug":"coaching-not-cheerleading","status":"publish","type":"post","link":"https:\/\/www.fitpro.com\/blog\/coaching-not-cheerleading\/","title":{"rendered":"Coaching, not cheerleading"},"content":{"rendered":"

Helping guys aged 30+ to get fit, lean and healthy through his award-winning ManAlive programme, Craig O\u2019 Toole shares with FitPro how to ensure you have regular contact with your clients via digital platforms.<\/strong><\/h4>\n

Communicating effectively with your clients or members is vital to both the success of their results and your business.<\/p>\n

Even if you work with your clients for three hours per week, that\u2019s still only 1.8% of the time \u2013 leaving them on their own the other 98.2% of the time.<\/p>\n

To really have an effect on them, it\u2019s important to find a way to have regular contact throughout the week that\u2019s productive and doesn\u2019t drain your own time.<\/p>\n

At ManAlive, we use Facebook groups to achieve this. These groups are our main day-to-day touch points with members and we use them to educate, motivate, inspire, recognise, bond and organise members. Each location that we run has its own group to help build a real tribe mentality for each individual venue.<\/p><\/blockquote>\n

The beauty of Facebook groups is that they are completely private, you can post up a variety of media and they\u2019re free! On top of this, the vast majority of people are familiar with the platform, so you won\u2019t need to provide training.<\/strong><\/p>\n

But just having a group isn\u2019t enough: you need to drive the culture that you\u2019d like to see. I always say to our coaches that our job is to coach and not cheerlead. If your language is limited to \u2018well done\u2019 or \u2018great effort\u2019, then you\u2019re a cheerleader and it won\u2019t be long before your message is lost.<\/p>\n

A good coach will always challenge their students and have them consider and stretch to goals that were previously considered unachievable.<\/p>\n

\"Out<\/a>

Out in the field: Craig coaches a hands-on session against all the elements<\/p><\/div>\n

We use a variety of posts within the Facebook group to keep it interesting. People respond differently to different styles of communication, so using a variety of techniques will maximise your effectiveness at eliciting change:<\/em><\/p><\/blockquote>\n