{"id":6400,"date":"2015-08-21T11:54:26","date_gmt":"2015-08-21T11:54:26","guid":{"rendered":"https:\/\/fitproblog.mysites.io\/how-to-market-your-pt-business\/"},"modified":"2015-08-21T11:54:26","modified_gmt":"2015-08-21T11:54:26","slug":"how-to-market-your-pt-business","status":"publish","type":"post","link":"https:\/\/www.fitpro.com\/blog\/how-to-market-your-pt-business\/","title":{"rendered":"How to market your PT business"},"content":{"rendered":"

Personal trainer and LiveFit founder James Hardy<\/strong> offers his advice on how to begin marketing a successful personal training business.<\/p>\n

1. Know your customers, know yourself<\/strong><\/h4>\n

Remember, your clients are investing in you <\/strong>\u2013 you\u2019re the product. A personal branding exercise is a useful way to define why you do what you do, help focus on your strengths as a PT and determine how your target client can relate to this. Only when you <\/strong>can understand your own passion\/product, can your audience begin to understand your business. Once you\u2019ve completed this exercise, try writing a tagline and personal bio for your business \u2013 it\u2019s a great way to summarise your personal brand and is essential to stand out against the competition.<\/p><\/blockquote>\n

2. Have a solid business reputation first: don’t market from quicksand!<\/strong><\/h4>\n

Firstly, identify your target market. Can you answer the five Ws about your clients \u2013 who, what, where, when and WHY do they train with you? If you\u2019re unsure about these answers, you don\u2019t have a solid foundation that clients can TRUST.<\/p>\n

PT is a relationship business. The trust and confidence that a client puts in you is what makes your business a success, as they will renew and\/or refer similar clients. Once you have defined your clients, engage, interact and listen to their feedback. How you monitor and action your clients\u2019 feedback will strengthen your product. At this stage, utilise social media platforms to help build evidence of what you do for clients.<\/strong><\/p>\n

3. Make sure you\u2019re informative: you have to give to get<\/strong><\/h4>\n

The fitness industry is a crowded market place, with hundreds of PTs and online fitness services advertising to your potential clients. You need your audience to see you as a source of good information,\u00a0not just a salesperson salivating over their money.<\/p>\n

At LiveFit, we engage our clients and their friends every month with a fitness challenge and provide informative articles within our newsletters to assist with their training goals. Avoid drilling marketing techniques!<\/p><\/blockquote>\n

4. Organise your leads properly, follow up quickly, keep true to your words and measure the results<\/strong><\/h4>\n

It\u2019s 2015 \u2013 take your business online<\/strong>! A customer relationship management (CRM) system is an efficient way to manage your interaction with client opportunities and is easy to use on the go.<\/p>\n

Ensure you respond efficiently and within a set time, provide clients with a concrete answer about what will happen next and enter all client details into the CRM with detailed data.\u00a0A CRM can also provide you with reminders to help keep you on track with your leads. A client sees an organised trainer, leaving a great first impression that will win you business.<\/p><\/blockquote>\n

5. Engage your clients in the action = engage their friends\u00a0<\/strong><\/h4>\n

When you\u2019ve ticked off the above, you can start networking through your clients. Try asking your clients directly to involve some of their friends who could benefit from the same positive change that you\u2019re giving them. Encourage your clients to share your social media content or insightful articles with their friends or help them form a support group, so their peers feel obliged to help reach fitness goals.<\/p><\/blockquote>\n

Once you have implemented these steps, get creative \u2013 have fun with your marketing!<\/p>\n

 <\/p>\n

About the author<\/h4>\n

 <\/p>\n

\"\"<\/a><\/p>\n

James Hardy, a leading fitness and lifestyle coach, is the founder of LiveFit, a national\u00a0network of fitness experts that launched in 2011.<\/strong><\/p>\n

A personal trainer since 2002, James specialises in finely tuned movement and weight training\u00a0to match the individual\u2019s abilities to release best results \u2013 both mechanical and aesthetic.\u00a0<\/strong>James encourages the client to mentally connect with\u00a0their body, so they can own the technique\u00a0and permanently learn their ideal movement patterns.<\/strong><\/p>\n

He\u00a0regularly contributes to Women\u2019s Health<\/em> and Men\u2019s Health<\/em> magazine. He has been\u00a0featured in some of the UK\u2019s top publications, including Daily Mail<\/em> Online, London Evening\u00a0Standard<\/em>, Elle<\/em>, Health & Fitness<\/em>, Men\u2019s Fitness<\/em> and Country & Town House<\/em>.\u00a0<\/strong>James was commissioned as a coach for a life-changing eight-month transformation for Sky Living\u2019s TV\u00a0show Fat: The Fight of my Life<\/em> in 2013.<\/strong><\/p>\n

livefit.co.uk \u00a0<\/a><\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Personal trainer and LiveFit founder James Hardy offers his advice on how to begin marketing…<\/p>\n","protected":false},"author":1,"featured_media":6403,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40,35],"tags":[435,137,32,436,437,438,89],"class_list":{"0":"post-6400","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news-features","8":"category-personal-training","9":"tag-business","10":"tag-featured","11":"tag-fitpro-live","12":"tag-james-hardy","13":"tag-livefit","14":"tag-marketing","15":"tag-personal-training"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.fitpro.com\/blog\/wp-json\/wp\/v2\/posts\/6400"}],"collection":[{"href":"https:\/\/www.fitpro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fitpro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fitpro.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fitpro.com\/blog\/wp-json\/wp\/v2\/comments?post=6400"}],"version-history":[{"count":0,"href":"https:\/\/www.fitpro.com\/blog\/wp-json\/wp\/v2\/posts\/6400\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fitpro.com\/blog\/wp-json\/wp\/v2\/media\/6403"}],"wp:attachment":[{"href":"https:\/\/www.fitpro.com\/blog\/wp-json\/wp\/v2\/media?parent=6400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fitpro.com\/blog\/wp-json\/wp\/v2\/categories?post=6400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fitpro.com\/blog\/wp-json\/wp\/v2\/tags?post=6400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}