{"id":12042,"date":"2024-09-03T13:44:39","date_gmt":"2024-09-03T13:44:39","guid":{"rendered":"https:\/\/www.fitpro.com\/blog\/?p=12042"},"modified":"2024-09-05T10:39:37","modified_gmt":"2024-09-05T10:39:37","slug":"fit-pros-branding","status":"publish","type":"post","link":"https:\/\/www.fitpro.com\/blog\/fit-pros-branding\/","title":{"rendered":"Why do fit pros need to know about branding?"},"content":{"rendered":"<h2>Why do fit pros need to know about branding? Claire Burlison explains the secret to branding your fitness business and what it can do for you and your business<\/h2>\n<h4>Claire, founder and brand Director of Clubbercise shares her experience on branding a fitness business in conversation with FitPro&#8217;s Teresa Wheatley.\u00a0 Claire shares her top tips, strategies and short cuts to creating a successful brand:<\/h4>\n<p>\u2714\ufe0f Why do fit pros have to know about branding and what can it do for you and your business?<\/p>\n<p>\u2714\ufe0f Do you have to work for a brand, or can you be the brand?<\/p>\n<p>\u2714\ufe0f Why do people struggle with branding and are there any short cuts?<u><\/u><u><\/u><\/p>\n<p>\u2714\ufe0f What parts of branding stay static and what evolves \u2013 for example someone changing their logo all the time would be confusing \u2013 but other parts of branding might be more moveable?<u><\/u><u><\/u><\/p>\n<p>\u2714\ufe0f Top tips <u><\/u><u><\/u><\/p>\n<p>\u2714\ufe0f Can you just wing it, or do you need a strategy?<\/p>\n<p>\u2714\ufe0f Resources and inspiration.<\/p>\n<h3><strong><a href=\"https:\/\/youtu.be\/CEXp7_lDlCg\" target=\"_blank\" rel=\"noopener\">Watch the webcast now<\/a><\/strong><\/h3>\n<p><iframe loading=\"lazy\" title=\"Claire Burlison on Branding for fit pros - Webcast August 2024\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/CEXp7_lDlCg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Discover more about Claire&#8217;s expertise in encouraging the <a href=\"https:\/\/www.fitpro.com\/blog\/welcome-the-almost-active\/\">almost active to take the first step into your fitness business<\/a>.<\/p>\n<div id=\"attachment_10508\" style=\"width: 330px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10508\" class=\"wp-image-10508 size-full\" src=\"https:\/\/www.fitpro.com\/blog\/wp-content\/uploads\/2023\/08\/ClaireBurlison-Headshot.jpeg\" alt=\"Why do fit pros need to know about branding. Claire Burlison shares her expertise\" width=\"320\" height=\"320\" \/><p id=\"caption-attachment-10508\" class=\"wp-caption-text\">Claire Burlison<\/p><\/div>\n<p><strong>Claire Burlison &#8211; Founder and Brand Director, Clubbercise<\/strong><\/p>\n<p>Successful fitness entrepreneur with a unique background&#8230; Claire did very little exercise herself until she turned 30 and discovered dance fitness. She started her career as a graphic designer then moved into marketing management and brand consultancy before launching <a href=\"https:\/\/www.clubbercise.com\" target=\"_blank\" rel=\"noopener\">Clubbercise<\/a> in 2013. Today roughly 100,000 people worldwide are taking Clubbercise classes every week.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why do fit pros need to know about branding? Claire Burlison explains the secret to&#8230;<\/p>\n","protected":false},"author":3,"featured_media":12144,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[860,3074],"tags":[],"class_list":{"0":"post-12042","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-webcast"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.fitpro.com\/blog\/wp-json\/wp\/v2\/posts\/12042"}],"collection":[{"href":"https:\/\/www.fitpro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fitpro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fitpro.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fitpro.com\/blog\/wp-json\/wp\/v2\/comments?post=12042"}],"version-history":[{"count":10,"href":"https:\/\/www.fitpro.com\/blog\/wp-json\/wp\/v2\/posts\/12042\/revisions"}],"predecessor-version":[{"id":12146,"href":"https:\/\/www.fitpro.com\/blog\/wp-json\/wp\/v2\/posts\/12042\/revisions\/12146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fitpro.com\/blog\/wp-json\/wp\/v2\/media\/12144"}],"wp:attachment":[{"href":"https:\/\/www.fitpro.com\/blog\/wp-json\/wp\/v2\/media?parent=12042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fitpro.com\/blog\/wp-json\/wp\/v2\/categories?post=12042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fitpro.com\/blog\/wp-json\/wp\/v2\/tags?post=12042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}