Lynne Briggs: As fitness and group exercise manager, why did you choose the MOSSA pre-choreographed group exercise programmes?<\/strong><\/p>\n Anita Brown<\/strong>: We needed a brand that would work for our community and I saw the programmes on social media, so I rang a colleague in Wales and asked her if she\u2019d heard of MOSSA. She said yes and that the \u2018word on the street\u2019 was they were brilliant!<\/p>\n We needed something completely different to our competitors and MOSSA ticked all the boxes.<\/p>\n In order to convince our management team, I took my own instructor licence for Group Fight and was able to prove undoubtedly that we needed to invest in MOSSA.<\/p>\n The result? I was trusted to move forward by the centre manager, Eddie Gray, to invest in facility licences for Group Active and Power too!<\/p>\n LB: How did you go about recruiting your instructor team and how did your customers react?<\/strong><\/p>\n AB: From the get go, the customers supported the training and launches \u2013 they loved being part of something new and refreshing.<\/p>\n We selected instructors from within the centre for the three programmes and the rest is history. They didn\u2019t have much direction and the programmes gave them an opportunity to work together as a team, aiming for the same goals, team teaching at launches and cross-programme support.<\/p>\n They grew in confidence, set up a dedicated What\u2019s App group and, when anyone had a wobble, the others stepped in to help. They all wanted the same thing, knew each other\u2019s strengths and a true team spirit evolved.<\/p>\n It gave me the chance to coach and mentor them too, which gave me a huge sense of pride and satisfaction.<\/p>\n I cannot put into words how we\u2019ve grown \u2013 the excitement of a new launch, the buzz around \u2018have you seen?\u2019, \u2018have you heard?\u2019, \u2018have you listened to?\u2019<\/p>\n These programmes have changed these instructors so much \u2013 they want to stay on brand and achieve the brand standards. Now new instructors want to be part of that!<\/p>\n They are so supportive of each other, participate in each other\u2019s classes and the customers SEE that!<\/p>\n LB: Tell me about the power of the programme content and the music.<\/strong><\/p>\n AB: With each release being periodised and having a different theme, without losing the continuity of the specific programme DNA, we find it empowering, invigorating and motivating.<\/p>\n I love the marriage of the content and music \u2013 it\u2019s like they\u2019ve been made to work together.<\/p>\n The music in each track is fresh and current \u2013 or even a popular \u2018blast from the past\u2019 \u2013 and each sounds like the original with extra sparkle and flavour. It actually helps you learn the tracks quicker too because of this.<\/p>\n LB: How do you introduce the quarterly releases?<\/strong><\/p>\n AB: We do a major launch each year in the sports hall, complete with a stage, programme branding and refreshments, including MOSSA cupcakes. We teach as a team and our customers really look forward to seeing the new workouts. For the other three quarters, we do open weekends in our newly branded MOSSA studio!<\/p>\n Eddie 100% supported this; he is a manager who has vision and foresight. He trusts me to deliver an inclusive group X programme and MOSSA stands front and centre of our schedule.<\/p>\n LB: How has the introduction of the MOSSA programmes impacted on the business?<\/strong><\/p>\n AB: To be honest, our year-to-date membership revenue is up 22% and I attribute a big chunk of that to the introduction of the programmes \u2013 we have a strong group X brand that is working!<\/p>\n We have created a social wellbeing place for classes that is for everybody \u2013 the programmes are inclusive and people talk about them. Our customers help newbies, not alienate them, so referrals are flying!<\/p>\n