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1 October sees the launch of the very first UK John O’ Groats Virtual Challenge, delivered by The Conqueror Event Series, a series of global events that test the endurance of fitness fanatics across the world.

The 1,083-mile Land’s End to John O’ Groats virtual fitness challenge gets teams and individuals to virtually complete the longest route in Britain as they participate in their regular exercise routine and record their distances online, watching themselves and others advance on the map towards the finishing line. Runners, cyclists and walkers can all take part and the map view shows each individual’s or team’s position, as well as the positions of the other challengers. There is also a customisable leader board to add to the competitive edge.

Challengers also unlock personalised virtual postcards as they pass landmarks, such as Stonehenge, Sherwood Forest and Edinburgh Castle, and they can discover interesting virtual surroundings on Google Streetview after each distance has been recorded. Entrants can choose to complete the distance in a three-, six-, nine- or 12-month time frame, making it accessible to all levels of fitness.


The challenge is available online, as well as through iPhone and Android apps, showing teams and individuals advancing along the map from Land’s End to John O’ Groats every time they go for a run, walk, swim or cycle, although any distance-based exercise is accepted – even chasing Pokémon. Challengers can log distances either manually via the app or by connecting a range of popular fitness apps, such as Fitbit, Strava, RunKeeper and Map My Run/Ride, with more services expected to be added.

Adam EL-Agez, founder of The Conqueror Event Series, says, “People find it much more interesting and motivating to visualise their progress towards their real-world fitness objectives on a map instead of on boring charts and data tables.”

He adds, “Taking on this longer-term challenge is a step up from your typical 30-day fitness challenge and shows real commitment to achieving lasting gains from exercise. It’s the perfect tool for people who are training for an event, wanting to set a personal goal or looking for a fun and interesting challenge with friends or colleagues.”

Challengers can choose from a range of registration options and can be rewarded with real medals, t-shirts and a certificate of completion.

Want to get involved or tell your clients about the challenge to spice up their workouts? For more information, visit