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Benefits of sponsorship

Benefits of Sponsorship

A TAILORED package

- We can work with you to design a package suited to your needs, depending on your budget, your desired time frame, your target market and your goals.

EXPOSURE within the health and fitness industry

- A variety of communication channels to maximise your exposure with advertising, branding or editorial.

BRANDING

- As a sponsor your branding will appear on associated marketing materials, including brochures, flyers, signage, website and email.

NETWORKING with key players

- FitPro's events attract the elite professionals within the industry. As a sponsor you can use this opportunity to meet key players or extend invitations to your existing clients.

 

Sponsorship Opportunities

Premium Sponsorships

FitPro is seeking to add a select number of Premium Sponsors to operate alongside existing agreements with Lucozade Hydro Active and Nike.

These packages provide exclusivity to the sponsor in their particular category and give the sponsor the unique opportunity to connect and directly influence the "elite" within our industry.

FitPro Support Packages

A number of our sponsors have tailored year-round (or part thereof) support packages with FitPro. These packages can include a combination of magazine exposure, website advertising, FitPro memberships, event sponsorship, trade show stands and more.

These support packages provide a strong platform for companies wishing to raise their profile among health and fitness professionals.

Event Sponsorships

FitPro has a strong reputation for quality education. Sponsorship of these events provides an opportunity for you to align your brand to particular key audiences. Sponsors have presence at the events via branding, signage, promotional items given to delegates, emails, trade show stands, free registrations, event websites and more.

There are a limited number of these sponsorships available for each FitPro event.



"Based on the model used by Lucozade Sport within Premiership Football, Lucozade Hydro Active, as the official exercise drink of FitPro, has been able to position itself alongside the experts within the health and fitness industry which in turn has had a direct influence on our key audience: the gym user."

Danielle Blanchard, Brand Manager, Lucozade Hydro Active

Case Study - Premium Sponsor - Ambassador Programme:

Sponsor: Lucozade Hydro Active

In partnership with Lucozade Hydro Active, The Ambassador Programme was set up by FitPro in 2006 to provide health clubs and leisure centres with additional resources to help tackle the challenges of membership acquisition and retention. The programme utilises FitPro's quarterly BTS class relaunches to promote group exercise along with education and better hydration messages.

Clubs that sign up to the Ambassador programme receive marketing training, hydration education, educational materials for gym users, marketing and promotional materials, free Lucozade Hydro Active for sampling at the event and ongoing support for their BTS relaunches.

By aligning their brand to FitPro via BTS instructors, Lucozade Hydro Active has delivered hydration education to gym users and, as a result, increased brand awareness throughout the participating venues, driving sales of the product within these outlets.

 

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