Business Conference

Programme

Tuesday 23 September

10:00 - 11:00	I Know I Should – Powerful Promotions for the Borderline Bunch Justin Tamsett	Powerful Public Relations for Fitness Operators Sue Anstiss and and Katie Start	How to Become a Master Motivator – the Secrets of Influence Robert Cappuccio
11:00 - 11:15	Morning Break
11:15 - 12:15	The Sales Edge – Winning Sales Strategies for the Fitness Industry Lesley Aitken	Good Managers are Master Communicators Tim Fearon	Isolation vs Integration – Which is Right? Ian O’Dwyer
12:40 - 13:40	PTontheNET.com Lunch
14:00 - 15:00	The Great Retention Debate – Where Are We At? Melvyn Hillsdon	Don’t Just Stand There, Talk to the Members Ben Oakley and Simon Rea	Understanding the Dynamics of Exercise, Nutrition and Weight Control Cedric Bryant
15:00 - 15:15	Afternoon Break
15.15 - 16.15	Mastering the Art of Effective Public Speaking Richard Parramint	The Eight-Week Leadership Plan Joe Cirulli	Are You a Giver or Taker? The Secret to Successful Longevity! Ian O’Dwyer
17.00 Onwards	FIA Address and Drinks

Wednesday 24 September

09:30 - 10:30	Managing Performance – the Benefits of a Balanced Scorecard Simon Sprowell and Bryony Garrett	Leadership – It’s Everyone’s Business Nic Jarvis	UK Health and Fitness Opportunities – the Latest Research David Minton
10:30 - 11:00	Morning Break
11:00 - 12:00	Stunning Service – Ideas from the Other Side Derek Williams	The 60-Minute Sales Audit Paul Archer	Motivation – Creating Compelling Outcomes Tim Fearon
12:15 - 13:00	Keynote with Robert Cappuccio
13.00 - 14:15	LIW Show Break
14:15 - 15:15	How to Win in a Hyper – Competitive Marketplace Joe Cirulli	Stay Just a Little Bit Longer – Increasing the Average Membership Lifetime Justin Tamsett	Games - the Ultimate Fitness Tool Ian O’Dwyer
15:15 - 15:30	Afternoon Break
15.30 - 16.30	Perfect Presenting – The Power of the Performance Richard Parramint	An Evidence-Based Approach to Fitness Programming Cedric Bryant	Achieving Unlimited Motivation Pete Cohen
19.15 - Late	Fitpro Gala Dinner 2008

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