adidas is a multisport specialist brand committed to enhancing the performance of both its consumers and its athletes. This is endorsed by our involvement as official Tier 1 partner for the London 2012 Olympics.
adidas has been providing groundbreaking technologies for both athletes and consumers alike for 60 years. Just one example of these technologies comes in the form of Techfit Powerweb.
First introduced at the Turin winter Olympics in 2006 and subsequently refined and relaunched in 2007, Techfit Powerweb continues to lead the field in compression clothing. It is a multi-sport garment scientifically proven to enhance sporting performance. The known benefits of compression fabrics, in combination with a web of strategically placed powerbands, give the wearer more strength, power and endurance.
Compression fabrics concentrate your muscles’ energy and focus them on moving you forward and upward while TPU powerbands tie muscle groups together and support them to provide maximum explosive power.
Techfit Powerweb is worn by many of our athletes including Steven Gerrard, Jonny Wilkinson and Marlon Devonish and across a whole range of sports such as running, football, rugby and basketball. adidas Techfit is designed to give athletes a distinct psychological and physiological advantage. Techfit Powerweb has been endorsed by top athletes for one simple reason: it is the best performance-enhancing base layer on the market. However, Techfit Powerweb’s benefits are not only confined to the field of play; it is also worn to great effect within a training and gym environment.
During the FitPro Spring Convention adidas is pleased to announce that Dave Alred will present the performance-enhancing benefits Techfit Powerweb has to offer.
Dave Alred is regarded as the world’s best kicking coach and leads the field in approaches to skills acquisition and mental preparation. His reputation for coaching expertise covers both hemispheres and a range of sports at the highest level.
Dave has achieved phenomenal success across his career, not only for the players he has coached including Jonny Wilkinson and Danny Cipriani, but also a Mussabini Medal, MBE and PHD at Loughborough University.
For more information on Techfit Powerweb log on to www.adidas.com
