“Break free of the behaviours that stop you living the life you want.” That's the philosophy of TV life coach, behaviourist and best-selling author Pete Cohen, and the basis of this year's inspirational opening address.

Retention is right at the heart of what our industry's about. Success in that field, especially now, requires us to address the habits and motivations that drive people to create change or maintain healthy, active lifestyles – and why they don't.

As Pete explores the key factors in understanding why we do what we do (and the myths we tell ourselves along the way!), he shares practical solutions to breaking habits and barriers, and the secrets of unlocking your true potential.

We hope you'll join us and start Convention as you mean to go on – by grabbing its experiences and opportunities head-on and squeezing every ounce of potential out of them!

About Pete

Pete is highly qualified in many different areas of psychology, personal development and health and fitness. He has an incredible understanding of people and the limitations they have which prevent them from living more productive and happy lives. His fun, motivational techniques and strategies help people achieve their own well-being and realise their full potential.

“I've seen Pete make a difference to people's lives and I believe that he can make a difference to yours.” Roger Black MBE, Olympic silver medallist

“Professionally, it has been amazing to see him change so many people's lives – giving them confidence in all aspects of their life. After working alongside him I feel that he really is someone who can motivate you and help you focus on what you want to achieve.” Sally Gunnell, Olympic and World Champion athlete