Dealing With the "Sales Slump"

Top sales performers are already taking the required steps to thrive and survive an economic downturn. They'll be the ones that emerge from all this stronger and more profitable than when the downturn started. Most will dismiss their success as "luck". It's not luck. It's the result of knowing precisely what to do. What happens to most salespeople when they hit the dreaded sales slump? They start to feel sorry for themselves and think: "Nothing I can do will work," and their activity levels start to drop. The worst thing to do in a sales slump is to let activity levels drop.

If activity levels drop, then your chances of being "lucky" decrease massively - and so do your chances of pulling yourselves out. The best thing to do in a sales slump is to increase your team's activity. Giving everyone more chances to strike "lucky" will at least give you a "selling" chance.

Here's what top performers do when the going gets tough: Drink less coffee, talk less, eat less, smoke less, get distracted less, play with email less, procrastinate less, make excuses less and spend less time whining to everyone else about "how bad things are".
(Not that anyone on your team has ever fallen foul of anything in this paragraph, have they?)

Stop Blaming Other Things

The same salespeople who think they're just "unlucky" are the same ones who are quick to blame anything - or anyone - other than themselves for their slump. Their creativity is limitless! I've heard them blame their region, their customers, their industry, the economy, their company and even the weather!

Meanwhile, the same things are happening to the top salespeople and they're just getting on with it. There are going to be things in sales that you can't do anything about, so why whine about them? Make sure your team uses their energy to focus on things they can control and do something about. How about something that will have a positive impact on sales figures?

Lesley Aitken
International Business Consultant
Mobile: +44 (0)7815 800 939
www.fitpro.com/business/training

Dealing With the "Sales Slump"

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Dealing With the "Sales Slump" Top sales performers are already taking the required steps to thrive and survive an economic downturn. They'll be the ones that emerge from all this stronger and more profitable than when the downturn started. Most will dismiss their success as "luck". It's not luck. It's the result of knowing precisely what to do. What happens to most salespeople when they hit the dreaded sales slump? They start to feel sorry for themselves and think: "Nothing I can do will work," and their activity levels start to drop. The worst thing to do in a sales slump is to let activity levels drop. If activity levels drop, then your chances of being "lucky" decrease massively - and so do your chances of pulling yourselves out. The best thing to do in a sales slump is to increase your team's activity. Giving everyone more chances to strike "lucky" will at least give you a "selling" chance. Here's what top performers do when the going gets tough: Drink less coffee, talk less, eat less, smoke less, get distracted less, play with email less, procrastinate less, make excuses less and spend less time whining to everyone else about "how bad things are". (Not that anyone on your team has ever fallen foul of anything in this paragraph, have they?) Stop Blaming Other Things The same salespeople who think they're just "unlucky" are the same ones who are quick to blame anything - or anyone - other than themselves for their slump. Their creativity is limitless! I've heard them blame their region, their customers, their industry, the economy, their company and even the weather! Meanwhile, the same things are happening to the top salespeople and they're just getting on with it. There are going to be things in sales that you can't do anything about, so why whine about them? Make sure your team uses their energy to focus on things they can control and do something about. How about something that will have a positive impact on sales figures? Lesley Aitken International Business Consultant Mobile: +44 (0)7815 800 939 www.fitpro.com/business/training		Training & Events Conference Training courses FIA Training Courses Business Sales Tip September 08 August 08 July 08 June 08 April 08 March 08 February 08 Membership Individual Corporate Benefits Insurance The Magazine Advertising Contact Contact FitPro Business


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