Tag: Business

Training provider insight: HFE

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What style of training courses are proving most popular? We spoke to the managing director of training provider Health and Fitness Education (HFE) to find out what he thinks the current demand is.   FitPro: How do you ensure that instructors transitioning from pre-choreography to freestyle teaching have the right skills in order for them [...]

Setting up a fitness retreat

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Fitness retreats are booming, with many clients ditching their usual beach escapes for holistic health getaways. Could retreats add a profitable dimension to your PT or group exercise business? Olivia Hubbard investigates. Check out our recent blog for some more fitness holiday inspo http://www.fitpro.com/blog/find-your-active-holiday/ Paula Kerr, a fitness instructor and journalist, set up her fitness [...]

A chosen Lion: FitPro chats to James Haskell

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International rugby sensation James Haskell talks setting up his fitness business, his favourite exercises right now, and why we shouldn’t eat grass. “We live in a world where people are desperate for professionals to be qualified – I’ve started working with The Training Room”   Olivia Hubbard: Tell me about setting up your fitness business [...]

SEO do’s and don’ts for 2017

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Over the years, search engine optimisation (SEO) has changed with the times, especially with algorithms becoming more sophisticated. For website owners, this is a plus. Not only has it banished spammy websites that hold weak content, but it has improved the user’s experience, too. Omar Thompson from StartUp Active shares the SEO do’s and don’ts for [...]

Keep your cash flowing

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Cash comes and goes. January joiners, summer bodies, 90-day challenges and six-week boot camps all present opportunities for fitness professionals, but the nature of these opportunities comes with a downside – ‘lumpy’ cash flow. There’s no two ways about it, this makes business stressful, and even if it’s not seasonality, it might be termly classes [...]

Are boutiques squaring up to gym giants?

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Consumers love a great gym deal but, in 2016, there is a business model posing quite a threat to large established gym chains: emerging as a strong force, the boutique club is glitzier and better dressed than our older giants. According to Barclays, the number of its customers operating a small health and fitness venture [...]

10 questions to ask yourself

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… before your next tweet   If your fitness brand doesn’t have a proper social media strategy, you’re probably wasting time and losing out on fans and followers, says branding expert Jon Lipsey. The brilliant thing about social media is its availability and immediacy. It’s quick to produce content and, thanks to mobile apps, it’s [...]

How to market your PT business

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Personal trainer and LiveFit founder James Hardy offers his advice on how to begin marketing a successful personal training business. 1. Know your customers, know yourself Remember, your clients are investing in you – you’re the product. A personal branding exercise is a useful way to define why you do what you do, help focus [...]