Tag: brand

Setting up a fitness retreat

post image

Fitness retreats are booming, with many clients ditching their usual beach escapes for holistic health getaways. Could retreats add a profitable dimension to your PT or group exercise business? Olivia Hubbard investigates. Check out our recent blog for some more fitness holiday inspo http://www.fitpro.com/blog/find-your-active-holiday/ Paula Kerr, a fitness instructor and journalist, set up her fitness [...]

Why it’s hard to like fitness social media

post image

The fitness industry is failing to consistently deliver social media content that strengthens brands and engages consumers, says branding and media expert Jon Lipsey. Social media I have a few harsh truths that need to be shared. I want to look specifically at social media use within the fitness industry, a subject I delivered a [...]