The Ambassador Programme
Build
Would you like to see every one of your Les Mills classes packed?
Retain
Are you looking for ways to drive member retention?
Satisfy
Do you give your members a reason to keep coming back for more?
The Education Equation
It’s all about member satisfaction and retention: the FitPro/Lucozade Ambassador Programme helps clubs manage their group fitness events and stay at the sharp edge of education and product trends.
Any health club can sign-up to reach their full potential through guided stages of progression and personalised help. And, as well as unrivalled access to FitPro’s insider knowledge, Ambassador’s receive a wealth of marketing materials, tools and incentives worth over £800 each year to power their events – no wonder more than 600 clubs nationwide have already joined.
If you're a Les Mills club don't forget to take advantage of the Group
Fitness Management Module (GFM).
The Ambassador Champagne Reception 2009
After another successful Champagne Reception and our best to date, we would like to say a massive thank you to everyone who attended. There was a great buzz about the evening and all those in attendance showed that the new Ambassador programme is not only going strong but, with feedback, is a giving clubs a lot more motivation to relaunch, and relaunch successfully.
Some of the highlights of the night were the announcements about Lucozade’s continued partnership with FitPro and the Ambassador Programme and the announcement of our new partner, adidas. Undoubtedly the biggest news of the night was the annual announcements of the Ambassador of the Year awards, which now awards clubs with specific goals relating to their relaunches.
Congratulations to the winners for all their hard work. We are looking forward to the year ahead and the next Champagne Reception at Convention 2010.
The Most Creative Relaunch was won by Village Hull, Tracy Sollitt
• This club had 573 members in classes alone – not including guests
• 50 joiners over 30 days
• Adverts ran in local papers for three weeks
• Radio adverts ran for weeks before the event
• Free Lucozade and PT nutritional education sessions were given out
• Local businesses supported the event
The Most Acquisitions was won by Wrexham WaterWorld, Amanda Roberts
• 25% increase to group fitness classes
• Sold 80 memberships within the relaunch week
• They have 600 regular group fitness members they keep in touch with
over Facebook
• They fully utilised their use of Lucozade Sport products through the
quarterly relaunches
The Best Retention was won by Rapids of Romsey, Sassi Page
• The club has great member-to-member connections by keeping touch
via the club’s Facebook page
• A photo board is in place displaying past events and testimonials
from current members on how group fitness has changed their lives
• Regular charity evenings take place, raising money for breast cancer
and Children In Need, offering prizes for their participants at each event
• 20% growth in their group fitness attendance as a result